Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It (Hardback) by Tien Tzuo

Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It (Hardback) by Tien Tzuo

A must-read for business leaders navigating the digital age, Subscribed by Tien Tzuo reveals how the subscription economy is reshaping industries. Drawing on his experience as the founder of Zuora, Tzuo outlines why companies must shift from selling products to building recurring relationships with customers. With real-world case studies and actionable strategies, this book is essential for anyone ready to future-proof their business model.

Keywords: Subscribed book, Tien Tzuo, subscription model, recurring revenue, business strategy, Zuora, digital transformation, future of business

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